Billboards (Redux)

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It’s that time of year again. After numerous summer road trips, I have collected a new batch of billboard sightings that made me laugh or shake my head.

A couple of billboards that I have seen quite frequently on trips to O’Hare Airport are a little on the suggestive side. One of them advertises “Local shingles looking to get nailed.” It’s an ad for a roofing company. The other one advertises auto insurance with the tagline, “Love at first quote” and features male and female legs sticking out of a partially open car trunk. Couldn’t they just have used the back seat?

Another amusing billboard urges us, “Just say no to crack in your basement.” (Permaseal)

And if you are currently looking for a new career path, I encourage you to consider this: “Looking for a new job? Gray hair management.” I’m sure not many people have the qualifications for such a demanding job.

I was also intrigued by a sign for Fergedaboutit Vineyard & Winery. I wondered: Do they offer you a bottle of wine you can’t refuse?

In the category of truth in advertising, I had to admire the one for local radio personalities Eric and Kathy in the Morning: “They’ll go anywhere for a topic (but mostly just Google)” Likewise, a strip joint called Club 39 assures potential customers that they have “All of the liquor – none of the clothes.”

But the billboard that has me really thinking this year? “I’m empty without you. Interstate.” Is it a reference to the billboard that needs a customer to adorn it with advertising? Or is it an existential musing on the part of the road itself, contemplating a lonely world of no cars or drivers? I’ll let you ponder that deep one as you enjoy the rest of your summer.

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